Thursday, 29 August 2013

THE FIVE CRITICAL STEPS INVOLVE IN THE USE OF FOCUS GROUP INTERVIEWS IN EXTENSION ORGANIZATION


Developing a questioning route

The questioning route should be based on the objectives of the needs of assessment. Brainstorming with colleagues and prospective users of the information also help to generate the questions. The questioning route, developed in the local language, consisted of four main questions and several questioning probes. The questions include:
  • What problems do parents in this village face in feeding their children? Are the problems similar for all families?
  • What should be done to make sure children get proper nutrition? What can parents themselves do? Can all parents afford these measures?
  • What problems do parents in this village face in keeping their children strong and healthy?
  • What can parents do to improve the health of their children? Does the government have any role to play?
Planning resources

The extension officer should develop the timetable for the sequence of steps involved, as well as the fiscal plan. The extension officer should also approach the administrators of local schools and secured rooms in which to conduct the interviews. A tape recorder should be obtained from a local business person.

Recruiting the participants

The extension officer should select one of her assistant agents to help in conducting of the interviews. Five interviews, one in each of five villages in a community will be conducted to help ensure representative data and to minimize travel costs on the part of participants. For each interview, eight participants will be recruited to represent women's groups, local politicians, school teachers, religious leaders, health practitioners, and parents. The extension agent should contact the prospective participant personally and explained to them the purpose and timing of the focus group interviews. The participants will then be selected on the basis of their knowledge of the village situation, ability to discuss freely in a group, and interest in child nutrition and health.

Moderating interviews

The extension officer should moderate the interviews with the help of her assistant extension agent. Moderating is the process of keeping the discussion on track. It involved bringing the conversation back on target when irrelevant topics are introduced. This guidance had to be provided without reducing group enthusiasm and interest in the discussion. There are several personal attributes of a good moderator which including:
  • Familiarity with group process either from previous experience in working with groups or through training in group dynamics
  • Good listening skills, adequate background knowledge on the topic of discussion
  • Well-developed written and oral communication skills
  • A sense of humor
Data analysis and reporting

Data analysis and reporting followed the interpretative summary format, whereby the data will not only described but also interpreted. The analysis should start with a debriefing immediately after the interview ended. The interview tape should be played and a summary of the interview to be written the next day. Each interview summary should include key incidents, strong statements, and frequently occurring responses. Next, the key incidents, strong statements, and frequent responses will be classified by question, coded, and grouped. The coding and grouping helped identify the general themes in the responses. The identified themes will then be compared across interviews in order to develop a general picture for the whole community on a question by question basis. Lastly, specific concluding statements should be made related to the two objectives of the needs assessment.


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