Wednesday, 15 May 2013

EXTENSION METHODS IN AGRICULTURAL AND RURAL DEVELOPMENT AGENCIES


Agricultural and rural development agencies are the organizations that utilize the creation of situation in which new information can pass freely between the extension officers and the farming population. The extension methods which are used by the extension officers have effect on their effectiveness in communicating new information to the farming population at large. All the extension methods have their strengths and weaknesses. This is to say that the success or failure of an extension officer depends on the method adopted in particular situations of the farmers.

However, there should be a careful selection of the method to be adopted. This therefore means that the extension officer or change officer should choose the methods in which can provide learning opportunities for farmers and provide mental and physical activities among them. The methods which are adopted in extension can be classified into;
  • Mass media method
  • Interpersonal communication method
  • Group method
  • Demonstration method

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