In group
methods of communication, what is considered mostly in the group is the
inclination of an individual to react to the pressure and opinions of the entire
group members in which he is a participant and to consider the view of others
before taking a decision which is about to opt for changes in his farming
operations.
Participation
in group methods are instrumental in influencing farmers reasoning, feeling as
well as action on the subject matter which is under discussion. Group methods
have been found to assist in moving people from the awareness stage through
interest and even trail stages of the adoption process of any new innovation. When
an extension officer comes up with a new innovation to a group, the participants
may ask questions, trade ideas with each other and sometimes elicit one another
into action. Group methods in extension service are general with the nature of meetings,
group discussions, exhibitions, excursions and method demonstration.
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