Friday, 17 May 2013

THE INDIVIDUAL OR INTERPERSONAL METHODS OF COMMUNICATION IN EXTENSION SERVICE


Learning is an individual activity. For learning to be enhanced to target audience, the extension agent needs to establish a very good interactive atmosphere with farmers through personal contact. The extension agent should as a matter of necessity, know the farmers and their present situation very well to enable him influence them to adopt a new innovation, participate and respond to the provided agricultural development programmes. The methods under this classification include farm and home visits, office calls, result demonstration, telephone calls as well as letters.

Farms and home visit give the extension officers the opportunity of obtaining first hand information on the farmers’ situation. Such visit may be made on request or demanded by the farmers for help, or to enlighten and educate the farmers on a recommended technique. Farm and home visit are important because they offer means of personal communication amongst farm families and extension officers. They also aid the establishment of confidence in the extension officer. The success of farm and home visits depends on how careful such visits must have been planned. For farm and home visits to be successful, they should be carefully planned. On such visits, the extension officer should be observant, tactful and should always be himself. He should be patience enough to spend reasonable time with farm family and be able to build a friendly relationship with them, but should not forget to stick to the purpose of such visits. The farmer should be allowed to dominate discussion and should be commended for any good idea he brings up. The extension agent should employ simple language for general understanding and the spirit of oneness.

The weakness of farm and home visits are that they take much of the extension officer`s working leisure time, which implies that it represents high cost per practice adopted. The period of visit by an extension agent may not be suitable for the farmers. The extension officer may give more attention to the rich literate farmers as they are likely to be more responsive to his endeavors. Office calls are made by the farmers; they are made because of problems which the farmers encounter in their farms which they want solutions to. Such visits by the farmers confirm the confidence which the farmer has in the extension officer. Such calls are not expensive and time consuming unlike farm and home visits. However, they do not make the farmers feel at home in the office and the farmers may be sensitive to the attitude of the officer.

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