Communication Process

The communication process involves a sender, a messager and a receiver. It implies that if one factor amongst sender, messager and receiver is missing from the process, communication cannot take place. We can send massage, but if it is not heard or received by the receiver, it is then said that no communication has occurred.

The basic elements of communication are more than the three elements mentioned above (sender, messager and receiver). There are numbers of critical elements in communication. These include the sender, idea, encoding, message, medium, receiver, decoding, reaction, feedback and noise. The process can be briefly explained thus; an agricultural extension officer has an idea to transmit to a farmer or group of farmers. In executing this, the extension officer, sender, transforms the idea into a meaningful form to form the message and sends it verbally or in a written form. The message is then received by the farmer or group of farmers and translated to make meaning of him. The farmer/group of farmers acknowledges receipt of the message and does something about it. The farmer/group of farmer’s reaction or non-reaction forms the feedback to the extension officer. Response or non-response is the message sent to the sender by the receiver.