Public awareness
can be said to be as the process of informing people about an organization and
its engaged activities. This is the process of communication with people about agricultural
organization and its activities. Agricultural and rural development
organization passes information to the public about themselves and the
activities in which they are involve in. In public awareness, the efforts to
cover the organization in the media influence policy makers, and build and
maintain good corporate reputation in the eyes of a group of stakeholders such
as government partners, donors, clients and others results to the public.
Public awareness
programme is meant to maintain and improve the understanding and cooperation
between the agricultural and rural development organizations and the members of
the public that are of most relevance to their work or the organization. These programmes
of awareness are carried out for specific purposes as well as general purpose. The
process of achieving this understanding and cooperation starts with selling an
encouraging image that best represents the organization.
The perception
of the different public about an organization entails that the agricultural and
rural development organizations interact with the various public through the
media by personal interaction, or orally by these, the public develop their
perceptions on them, though the perception of the public’s may not always be
accurate, it creates the image which is considered as reality.
The management
of agricultural development organization should therefore, make sure that the
various public that come in contact with it have a positive impression about
the organization.
No comments:
Post a Comment